Email Marketing Tools
Email Marketing: Mailchimp vs Brevo vs ConvertKit
Our detailed side-by-side comparison covers pricing, features, ease of use, and integrations for three leading email marketing platforms.
Published
July 18, 2026
Overall Score
4.5/5
Quick Verdict
Mailchimp is the best choice for beginners and small businesses just starting with email marketing. It’s free, intuitive, and handles basic campaigns with ease.
Brevo (formerly Sendinblue) wins for teams that need advanced automation and SMS capabilities at a reasonable price.
ConvertKit is built for creators and soloprenuers who want email to be their primary revenue channel. It’s the most creator-focused platform here.
The Comparison
| Feature | Mailchimp | Brevo | ConvertKit |
|---|---|---|---|
| Free Plan | Yes (up to 500 contacts) | Yes (limited features) | No (14-day trial) |
| Pricing | Free → $20/month | $20/month | $29/month |
| Best For | Beginners, small lists | Small to mid-size businesses | Creators, writers, podcasters |
| Ease of Use | Very easy | Moderate | Very easy |
| Automation | Basic | Advanced | Creator-focused |
| SMS Included | No (add-on) | Yes | No |
Key Differences
Mailchimp
Mailchimp remains the go-to for beginners. The free plan is genuinely useful for up to 500 contacts, and the interface is clean and straightforward. Templates are good quality, and integrations with popular tools are extensive.
Brevo
Brevo offers more power for teams that need advanced automation and SMS capabilities. It’s especially strong for e-commerce and multi-channel campaigns. The learning curve is slightly steeper than Mailchimp.
ConvertKit
ConvertKit strips away features you don’t need as a creator and doubles down on what matters: building relationships with your audience and monetizing through email. Pricing is higher, but it’s worth it for creators who live in email.
Our Recommendation
Start with Mailchimp if you’re new to email marketing. Switch to Brevo when you need advanced automation and SMS. Choose ConvertKit if email is your primary business channel and you want a platform built specifically for creators.